2dBarcodes
Standards
QR-Codes
massively used by japanese people, most asian phones natively support capturing codes using the camera.

Datamatrix
adaptation of QR-Codes as a ISO standard, which is now public domain. semacode uses datamatrix for linking to websites.

Shotcode
Circular codes used for marketing.
Readers Software
ActivePrint Glass for Nokia series 60 phones, can read datamatrix & qr-codes. (not tested)
Kaywa Reader (free) for many phones, can read datamatrix & qr-codes.
References
Matrix Codes & Visual Code Recognition on Cellphones
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